work
BY NIËL > PAST AND PRESENT
CREATIVE WORK FOR
AGENCIES AND CLIENTS:
Future Habitat > Together with Urban Symbiose and Dresme&vanderValk i'm working on a project to boost sustainable building and living via a new concept: Future Habitat. The developing concept is based on 4 pillars. The goal is to create affordable and understandable ecological homes. To mix the magic and fun of natu ... [MORE] re with modern comfort and the need for a sustainable future. I'm very exited about the results so far. [LESS]
Golden Oldies > While browsing through my back-up system i stumbled upon some old work. Check it out. There is also some of the work for Abel that won us a gold ECHO award.
Men know why > Jupiler, the premium beer for real men. The brand has been claiming manhood in its brand campaigns for some time now. Showing men being men. BBQ-ing huge chunks of meat on open fires while drinking cold beer to celebrate the moment. Jupiler wanted to really 'own' BBQ and beer as a combined force. We ... [MORE] created several concepts to bring the claim to life in promotional, instore and life brand activation. [LESS]
Kamado life style > Online brand activation and brand experience platform for the European market. A ‘neutral’ kamado experience from online to life to create long term loyalty and extra sales posibilties.
Feerle Dresmé > Born on 10-10-2016. All rights reserved by Niël en Linda Dresmé
PureGreed rocking on > Last december PureGreed launched on the LXRY fair in Amsterdam. Everybody that is anybody was there. It's 3 months later and we've opened our fifth point of sale a few weeks ago in Rotterdam. Check out www.puregreed.com, go to one of the stores and buy one of our beautiful leather bags!
A Circular Economy > For Circle Economy we created a strong visual and corporate identity helping them communicate their equally strong message. Circle Economy is a cooperative, and together with their members and partners they work on projects on a company, sector or regional level that accelerate the transition toward ... [MORE] s a circular economy. [LESS]
This is the Voice > Together with Brand Loyalty, Activate&Co Frank de Bruin and Ralph Wilmes i've been bussy with a new promotional concept for The Voice. Last Friday Ralph and Frank presented our work to Talpa. They loved it!!!
Haute Couture from Holland: 200% Leather > Complete creation of a new 'fashion' label. Together with partner Alphenberg. From brand identity to website, in store interior to package design, communication concept to photography.
KiKa Prijzen Marathon > The past 3 months we've been working our ass off to create a special lottery just for KiKa. VriendenLoterij, RTL en KiKa as the mayor partners. The campaign and kick-off of the National Movement have started. Irene Moors, Gerard Joling, Richard Krajicek and many other celebrities have joined the cau ... [MORE] se. It has been an honor to have been the lead creative on this project. With the help of the team and constant support of creative director Charles Hale i belief we are heading for success. [LESS]
Heineken > We've been working for Heineken together with MOVE. MOVE is a people and experience marketing agency and is responsible for Heineken INEX and other mayor exhibitions. Unfortunately we are not allowed to share what we are doing for now due to the competition sensitive nature of the project.
ice tea > Ralph and i have also been doing some stuff for Lipton Ice tea. Hopefully we'll be allowed to show something soon
rabobank > Ralph Wilmes and i are working for the Rabobank with the Utrecht agency True Ideas. The image for this particular project was made by Ger Vendel.
ode aan de postcode > Me, Dimitri Michels and the National Postal code Lottery team made this campaign for the 2014 January campaign. It's very rewarding knowing you work for a Lottery that donates 50% of its profits to charity causes all over the world!! (by the way, the great visualizing for these particular proposal ... [MORE] s were made by illustrator Willem Gast) [LESS]
a new vriendenloterij > A complete repositioning for the VriendenLoterij. From logo to photography. A great job. Always nice to see a happy Boudewijn Poelmann.
trucksnake > Me and Dimitri Michels had this idea as part of a campaign for the NPL.
UPC > I made this campaign last year together with Edward den Ouden and Move. A campaign helping UPC to face competitor Reggefiber. The images where made by Ger Vendel.
showreel > Trough-the-line art director and friends in a nutshell
Ron Abuelo takes the whisky&rum festival 2012 > Brand experience at the Whisky and rum festival 2012. The perfect occasion to lounge the new proposition and campaign for Ron Abuelo Holland: There is something scottisch about our rum... Ron Abuelo, The single Malt from Panama.
aegon > We recently started working for Aegon together with Flexfirm. We are currenty bussy with our first project with them and we hope to be able to show something soon!
the birds and the bees > Stationary and website i ones made for my lovely wife when she started her own company in what she calls Institutional Ecology. The graphic nature impressions you see on the back of the stationary are made out of text representing the company's many abilities.
bicycle rack > This one never grows stale.
Meet BOB > ...worlds most successful headhunter
new brand > Together with client Alphenberg we developped a new brand to position a new range of products. As we are still under construction this is but a small peek behind the curtain.
BK corporate identity > The engineering agency BK had been advising project developers to local governments for many years. Having grown into a large group of specialized companies it became needed to confirm to the market they were one company with one strong proposition. We developed a complete new corporate identity tha ... [MORE] t united the companies yet emphasizing their individual specialities. From a new logo, to website, and brochures up to the car park and building signing. [LESS]
bagpipers...from Panama > At the Whisky and Rum festival last weekend we dominated the scene with our Panamese bagpipers. Everybody got a taste of Ron Abuelo that day!
autotrader > On- and -offline action for the new Trader Dashboard service by Auto Trader. By using the Dutch ‘Spyker’ brand, and it’s famous ‘drifting’ driver Tom Coronel, this new service became an instant hit in Holland. (www.knallenmetcoronel.nl)
DetaNed > Content driven on- and offline platform for Detaned.
Billboooooooard > Moskou loves advertising. A couple of years a go i made this 350 meter long billboard for MTC at JWT International. Right in the middle of the city center.
from russia with love > The most expensive movie i've made so far... and the worst.
BIG MOUTH? > Hey look! There is new trendy orthodontist in town. Great. And you know, they are good, but expensive and a mere 6 kilometers away from the city centre. Would you go there?
Ron Abuelo > How do you introduce an expensive, premium rum in a market that is dominated by Bacardi? By positioning it as a great alternative to Whisky. By doing this, Ron Abuelo managed to increase volume again.
BK WHOPPODIUM > What would you do for a Whopper? With Whoppodium the local Burger King becomes a instant podium for talent of all sorts. Auditions on Facebook and in selected restaurants unleashed the hunger for fame and a whopper. Complete 360 campaign including Television format.
Perfect LIfe > Winston Gerstanovich as the perfect man for Vodafone...
BY FRIENDS > STUFF THAT INSPIRED
NIËL, CAUGHT HIS ATTENTION
OR WAS CREATED BY THE MANY FINE
COLLEAGUES AND COLLABORATORS
HE LIKES TO TEAM UP WITH:
Urban Symbiose > Check out the architects from Urban Symbiose on www.urbansymbiose.com. Architect Job Mouwen is a profesional with hart and soul. The company's moto: activate architecture, sustain the future.
Oof Verschuren > I found some old ads I ones made for Philips. The pictures I shot with photographer Oof Verschuren are still lovely and could have been made yesterday. (In my humble opinion :-)
Caren van Eijle > Caren took care of the photography for our daughters arrival. I like her style. Open and loose. She is able to capture the moment. I look forward to see more of her work!
The Big Green Egg > I've been having great fun with my good friend and colleague Ton van Veen working for Big Green Egg. Together with chefs Arjen Rector en Michel Lambermon. Check out the beautiful and above all tasty dishes of the Month Menu's: http://www.biggreenegg.eu/nl/menu-of-the-month/
new collaborations > Check out: www.the-others.eu Chris Visser is the hart and soul of this powerful creative agency. The Others bring a effective and creative focus on realizing any challenge a client has to offer. A vision we share.
IPHORA > Andre Vredenburg from IPHORA helpt us realize my designs for the first shop-in-shops for PureGreed. I'm quite happy with the result! They can be visited in 'Het Arsenaal' in Naarden Vesting. Thank you André!
FUYL > Michel Poldervaart and Kim Bekenbroek from FUYL and photographer John Janssen have been the motor behind the shoot for PG. FUYL has a very dedicated and full service approach in managing their projects. I loved working with them and look forward to the next one!!
karate kid > John Janssen made me fly. Thank you John!! Admire the work of this great fotographer on: http://www.janssenfotografie.nl
masked > Project Masked was shot by Shemara de Cock. Beautiful Caravagio style light. Admire the whole collection on: www.shemara.nl
playstation > This a golden oldie made by copy buddy Ralph Wilmes at TWBA for Playstation. it still says everything that needs to be said.
MOOOOIIIIII > Marcel Wanders at the Stedelijk Museum Amsterdam. You can't buy happiness but you can buy a little Marcel Wanders.
angry birds!!! > Colleague Edward den Ouden created this campaign for Loogman carwash. I love it!!
Nike > Beautiful Nike campaign
Another RAAR breed of men > Studio RAAR teamed up with Photographer Ruud Baan and stylist Isis Vaandrager & Kim Keizer to capture RAAR at it’s best.
Great architecture, amazing cutlery and...fabulous typography > In 1937 world famous architect Arne Jacobs designed a fabulous Bauhaus style typography for the city hall of Aarhus in Denmark. To my great enjoyment you can now buy beautiful cups with this great typography printed on them. I want them all!!
Meet John Baldessari > Must see mini Doc.about this great artist that inspires me. V/O by Tom Waits
This is gonna hurt > Made for dokterdokter.nl
Op Facebook Ben Ik Leuker! > People are nicer on FB than in the real world. How do you cope with that as a brand that wants conversion and engagement?
Dokterdokter.nl > One of three short films for the Dutch site dokterdokter.nl They'll never get old.
Great stuff: GEROLSTEINER > Sometimes you see a piece of work that's special. So special that you are jealous that we did not make it. Mortierbrigade Belgium made Gerolsteiner famous by being smart, witty and relevant with this extraordinary campaign. Chapeau!
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About
> CREATIVE STRATEGY
> ADVERTISING CONCEPTS
> CREATIVE DIRECTION
> CREATIVE DEVELOPMENT
> BRAND & PRODUCT
CONCEPTS
Niël is an independent creative director, chief designer and co-owner of the Leather Design brand PureGreed, proud father, art enthusiast, design devotee, foodie and grape nut with an extensive collection of fine wine, a background in art direction and over 18 years of experience in advertising. He brings a keen strategic focus to the process of developing campaigns, brands, products and activation programs, giving you a plan, not just an idea. Besides working within big agencies on big accounts, his track record also extends to working direct to client, using his network of experts to meet the needs of any given project. Whether part of the team or leading the team, Niël always goes for solutions you’ll love and solutions that work.
CREATIVE STRATEGY > Great concepts are built on sound strategies. If you have doubts about your strategy, Niël can help you to iron out any weak points and make sure you get a plan, not just an idea.
ADVERTISING CONCEPTS > Timely and hands-on creation of effective advertising concepts and activation programs.
CREATIVE DIRECTION > Guiding a project, team or agency from briefing to result.
CREATIVE DEVELOPMENT > Guiding the strategic and creative process, using a network that includes everyone from web developers, online designers and 3D artists to writers, photographers and directors to turn imagination into realization.
BRAND & PRODUCT CREATION > The development of new brand concepts and products. Holistic brand thinking from proposition, to name, to product, to communication etc.
More info
Orange, Vodafone, Sizz, MTS (Russian Telecom), Online, Nivea, Eucerin, Holland Casino, Centerparcs, Swiss Re, ING Bank, Postbank, ABN Amro, Rabobank, Allianz, Aegon, American Express, MoneYou, Financial Times, Barclay, Winston, Canon, Unicef, KLM, Auto Trader, Mazda, Ford, NS, Bridgestone, JVC, SAP, Nuon, Essent, Postcode Loterij, Bankgiro Loterij, Vrienden Loterij, etc, etc.
FROM FMCG TO FINANCIAL TO HEALTHCARE TO TELECOM,
NIËL SPECIALIZES IN TARGETED THINKING THAT SYNTHESIZES
OFFLINE, ONLINE AND LIFE BRAND EXPERIENCE
contact
CALL OR E-MAIL
NIËL FOR
MORE INFO
OR TO CHECK HIS
AVAILABILITY:
info@nieldresme.com
0031 (6) 44 19 53 80
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